ShaneTurrell

From Our Blog

Practical SEO and digital marketing guides from our team — no fluff, just what actually works.

June 19, 2026

Measuring SEO ROI: What to Track and How to Report It

How to measure SEO return on investment with the right metrics, attribution approach, and reporting cadence for stakeholders and clients.

May 13, 2026

SEO for E-Commerce: The Areas That Move Revenue, Not Just Traffic

An e-commerce SEO guide covering category page structure, product page optimization, faceted navigation, and handling out-of-stock items.

April 22, 2026

Google Business Profile Optimization: Beyond Just Claiming It

How to properly optimize a Google Business Profile with categories, services, photos, posts, and Q&A management to improve local visibility.

April 8, 2026

Content Marketing Tips That Actually Drive Organic Traffic

Practical content marketing tips covering topic clusters, content refreshes, repurposing, and matching content format to search intent.

March 25, 2026

Core Web Vitals Explained: What They Measure and Why They Matter

A plain-English breakdown of Core Web Vitals — LCP, INP, and CLS — and practical steps to improve each one.

March 10, 2026

Link Building Strategies That Still Work

A rundown of ethical, durable link building strategies including digital PR, resource pages, guest contributions, and broken link outreach.

February 24, 2026

How to Run a Technical SEO Audit Without a Huge Toolset

A step-by-step approach to technical SEO audits covering crawlability, indexation, site speed, structured data, and mobile usability.

February 11, 2026

Local SEO for Small Businesses: Where to Start

A practical guide to local SEO for small businesses covering Google Business Profile, local citations, reviews, and location pages.

January 29, 2026

Keyword Research Basics: Finding Terms Worth Targeting

How to find keywords your customers actually search for, weigh search volume against competition, and avoid the most common keyword research mistakes.

January 14, 2026

The On-Page SEO Checklist We Run Before Any Site Goes Live

A practical, no-nonsense on-page SEO checklist covering title tags, headings, internal linking, and content structure that we run on every client site.